Moodswings LLC, Poseidon Music Ltd and Vortex Immersion Media Inc present

a WORLDS™ production

WHAT WILL YOU SEE?

Beautifica 360 Birmingham, AL
John W. Woods IMAX® Dome Theater at McWane Science Center

Dome Fest West 2021 Selection
Dome Fest West 2021 Award
Best of Earth Nominated
Beautifica Awards

From the creators of the multi award-winning MESMERICA comes a brand-new epic immersive experience unlike any other.

Beautifica is a 360 journey through worlds real and imagined, from mindblowing particle fields to unashamedly euphoric fantastic environments almost impossible to describe.

The brainchild of visionary composer James Hood working with some of the finest immersive animators on the planet, this family-friendly show is a feast for the senses, which will leave your spirit refreshed and your face grinning ear to ear.

"I would like to invite you to join me on this adventure.
Come celebrate the Beautifica of being alive!"- James Hood.

Each viewer will see something slightly different... you can't do it wrong.

What will you see?

Beautifica is suitable for all ages, 6+

Family and group discounts available.

Book Your Tickets Now

360° FULLDOME PROJECTION

7.1 SURROUND SOUND

3D ANIMATED VISUALS

OUR SHOWS HAVE SOLD OVER 300,000 TICKETS
ACROSS 30+ CITIES WORLDWIDE

Visitors to our shows have said:

"An amazing experience that I will never forget..."

"Left me speechless... I've seen Mesmerica twice now, it makes me feel full of love and life, optimism and relief"

"Brought me to blissful tears..."

"The first time was life-changing! Seeing it again will be absolutely amazing!"

What people are saying about BEAUTIFICA:

"One of the top 10 experiences of my life"

"There is nothing like this"

"Truly the best thing I have ever seen on a screen."

Meet James Hood

the artist behind Beautifica and sister show Mesmerica...

James Hood is renowned as a vital and versatile musical pioneer - especially with his work on the PanART hang, a uniquely mesmeric melodic instrument, and for his collaborations with international animation artists.

His lengthy and varied musical resumé includes playing drums in The Pretenders, an ongoing two-decades-plus run as mastermind of the visionary ambient/electronica act Moodswings, and an expansive array of production and soundtrack projects.

What is BEAUTIFICA?

Beautifica is a mindblowing 360 immersive journey through worlds real and imaginary, designed to be a delight for the senses and to leave you with a new appreciation for life.

This family-friendly show is suitable for all ages 6+ and will leave you grinning ear to ear.

How do I book tickets?

Tickets for Beautifica can be purchased here

A limited number of seats are available each performance, so to avoid disappointment please book your Beautifica tickets early, especially if booking groups.

Are there any promo codes?

Yes! We offer 10% off discounts for families, groups and returning guests.

When selecting your tickets look for the ‘Redeem coupon/voucher’ text below your Shopping Card, underneath your cart's Total.

• Discounts apply to your whole basket - including Souvenir Programmes and other merchandise bought while booking! •

BEAUTIFICAFAMILY - 10% off for adults booking with children

BEAUTIFICAGROUP - 10% off when booking 6 or more tickets

BEAUTIFICASOUL - 10% off if you have seen Beautifica before

Planning a visit for a large group?

We have the following discounts available;

15% off for bookings of x30-x99 tickets
20% off for bookings of x100+ tickets

Simply add any combination of ticket types and the discount should apply automatically once you reach the correct number of tickets in your shopping cart.

How do I contact the Box Office?

Please direct all customer service enquiries to our Beautifica Box Office Team

All tickets are 100% refundable up to 30 days of the date of your event.

Our Customer Service Team aim to reply within 5 hours between the hours of 10am to 10pm (PT).


Is the show suitable for guests who are prone to seizures or motion sickness?
There are no strobe lights used in the production but there are some fast image and light transitions, so we would advise caution for those who suffer from seizures. Equally, while the vast majority of our patrons have an amazing time with no issues, a small minority who are very susceptible to motion sickness find immersive entertainment slightly uncomfortable, so we would advise caution if you fall into this camp.

Is the show suitable for autistic people?
We have found that autistic people LOVE our shows! Please note the venue is dark and there is surround sound. We advise sitting at the end of a row if you think a quick exit might be required. Our on-site staff will assist if you alert them at check-in.

What are your Covid safety policies?

We are committed to following state and federal guidelines.

Should any precautions be required for a particular show, you will receive an email confirming the policies in place for the show you are attending. If you are not comfortable with these our customer service team will gladly assist you moving your tickets to a later showing.

For further information, see our Covid Safety Guidelines

COVID-19 GUIDELINES

Show Times & Seating Schedule

  • Check-in begins 45 minutes before each show.
  • The show is approximately 50 mins long.

    Please note:
  • VIP ticket holders are invited to enjoy early seat selection in the planetarium, starting from 15 minutes before show start time.
  • Seating is on a “first come first serve” basis.
    We suggest that you arrive early to have the best pick of seating for your group.
  • Due to the dark environment of our theater, please plan to arrive on time and before the show starts. Latecomers will not be admitted.
  • Refreshments are offered at the Concession Stand, including fresh popcorn, assorted candies, and bottled soft drinks. The concession stand opens fifteen minutes before the first scheduled movie.

Venue Information

Birmingham Exterior

John W. Woods IMAX® Dome Theater at McWane Science Center

McWane Science Center has welcomed millions of visitors since opening its doors in 1998. This state-of-the-art museum is housed in the historic and refurbished Loveman’s department store building and is the cornerstone of Birmingham, Alabama’s downtown revitalization. Explorers from ages 1 to 100 flock year-round to see, hear, touch, and experience the wonder of science in one of the South’s most unique venues.

The John W. Woods IMAX® Dome Theater features 250 seats beneath a 5-story, 79’ diameter tilted dome screen that fills your entire field of vision. Welcome to the pinnacle of cinematic immersion! Featuring a revolutionary IMAX® with Laser projection system, McWane Science Center’s Theater is the only IMAX® Dome in the Southeast. The 2024 season at The John W. Woods IMAX® Dome is presented by Regions Bank.

ADDRESS

John W. Woods IMAX® Dome Theater at McWane Science Center, 200 19th Street N, Birmingham, AL 35203

VISITORS CENTER & OPENING HOURS

Your Mesmerica tickets permit you entry to the planetarium for the performance time you have booked for, no other tickets need to be purchased for you to attend!

However, you can get the full McWane experience by visiting the Adventure Halls before or after your IMAX® Dome showing!
To purchase tickets to the Adventure Halls or for more information, please visit https://mcwane.org/purchase-tickets/

To visit the McWane Science Center adventure halls, their opening times are:
Monday-Tuesday: Closed
Wednesday-Friday: 9 AM-5 PM
Saturday: 10 AM-5 PM
Sunday: 12 PM-5 PM

PARKING

McWane Science Center’s parking deck offers safe and convenient parking on 2nd Avenue North. Payment is required upon exiting the deck. Toll machines at the exit accept pre-purchased tokens, debit/credit cards, or cash in denominations of $1, $5, $10, or $20. Tokens may be purchased at the ticketing counter inside the lobby during business hours..